Why is Acquia offering this program?

Have you tried to hire a skilled Drupalist? With over 12% of the web's presence built on Drupal, there just aren't enough people out there with the right set of skills to support this rapid growth. Acquia University's challenge is to accelerate the careers of talented people and create lifelong Drupalists for Acquia - people who are creative and passionate, and can inspire a little crazy in us all. The program also offers Acquia an opportunity to contribute back to the community by leading an initiative to focus Drupal learning around specific job roles and functions to better prepare people for a long-term career.